Joseph Josiah "J.J." White, son of Barclay and Rebecca Lamb White, was born on his father's farm, Sharon, in Springfield Township, Burlington County New Jersey on January 22, 1846. Barclay also owned pine and swamp land on the Wading River, about 25 miles from the family homestead. It was here where he attempted to cultivate the wild cranberries growing there.

Whitesbog Village in Browns Mills, NJ was the largest NJ cranberry farm in the early 1900s. Its founder J.J. White was a nationally recognized leader in the cranberry industry. Whitesbog, an important part of NJ history and blueberry & cranberry culture in the U.S. Is listed on both the National and State Registers of Historic Sites. It includes the Village and the surrounding 3,000 acres of cranberry bogs, blueberry fields, reservoirs, sugar sand roads and Pine Barren's forests.