Add Reason: From Accession 05/04/2018 11:54 AM Cranberries were never marketed according to varietal (cultivar) names as apples are today. During the heyday of fresh fruit sales, they were sold by brand names or labels. Following in the footsteps of Wisconsin and New England Cranberry Companies, the Grower's Cranberry Company in New Jersey began in 1911 (until ca. 1947) using the brand name "Eatmor" to classify their berries with near scientific precision. Each variety of berries was divided into several brands by determining the degree of coloration, size, and keeping quality during shipment. A special, colorful brand label representing high quality was provided for each grade. About 32 brand labels were created, most of them under the Eatmor name. {Eck, Paul. The American Cranberry. Rutgers.1990} New Jersey records from 1916 indicate that at least 14 cranberry varieties or cultivars were in production in the state. These were Early Black or "Late Red", Late Jersey (Jerseys), Late Howes, Pointed Howes, McFarlin, Long Keepers, Centennial, Champion, Plum, Howard Bell, Braddock's Bell, Centerville, Chipman, and Matthews (the latter 3 classified as one). It appears that Whitesbog produced 5 of these cultivars and possibly others as well.