Check out our NEW Online General Store

Whitesbog’s General Store carries many unique items. Food items reflect our history as a center of cranberry and blueberry cultivation.  We feature blueberry and cranberry preserves, marmalade, apple butter, syrup, honey, chocolates and assorted candies. 

We showcase artisan items handcrafted by locals of the New Jersey Pine Barrens. Items include: aprons, knitted and crocheted items, paintings, pottery, jewelry and toys. Since they are not mass produced, many of them are one-of-a-kind. Selection varies.

We also have a nice selection of Pine Barrens-themed books, including books on the Jersey Devil, Ghost Towns of the Pine Barrens, Hiking Guides and the history of the Pine Barrens. We feature collectible t-shirts showcasing the Jersey Devil and our annual Blueberry Festival. If you missed the blueberry festival, you can still add to your collection of Blueberry Festival t-shirts.

We also carry:

  • Old-fashioned candies
  • Old-fashioned sodas
  • Old-fashioned toys
  • Camp-style Mugs
  • Artisan goods
  • Piney stickers
  • Pine barrens prints & cards
  • SoJourn Magazine
  • Camping and Hiking supplies
  • Walking sticks

The general store is run by volunteer shopkeepers. If you would like to donate your time, please view more information on our Volunteering Page (Link)


Best Way to Show Your Love for the Pine Barrens

More than just an historical landmark, this general store is the place to be if you’re looking for artisan gifts, candy, books, apparel and homemade marmalades that celebrate the wonders of the Pine Barrens. The store first began as a post office in 1923 and has since become a significant part of Whitesbog historical preservation.  Article can be found at

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General Store History


The company store served Whitesbog’s residents and workers from 1899 until the late 1960s. In 1924, in order to accommodate need for more space as well as a post office, Whitesbog moved the building around the corner, next to the water tower and pump house, and built the larger store that you see today.

In November 1923, when blueberry correspondence and advertisement created sufficient mail volume for a third class office, the post office opened; it continued to function until January 1957.

The Whitesbog Preservation Trust has since refurbished the store, and it is currently open on the weekends as a general store, selling foods and trinkets that reflect Whitesbog cranberry culture.